The Orange View (on hiatus) Because Apple is great but it isn't perfect

14Feb/11Off

And while we’re bashing Android, tablet pricing is insane

James Kendrick over at ZDNet's Mobile news blog has a top-notch rant up about the insane pricing trends in Android tablets (hitting a minor TOV theme -- the most unappreciated and commanding feature of the iPad is its price, which came in at about half what the pundits expected).

LG is showing off its upcoming Optimus Pad at the Mobile World Congress in Barcelona, and it looks really nice with an unusual 8.9-inch screen. The insanity with Android tablet pricing continues, however, as word comes that the LG tablet will sell for €999 ($1350) in Europe. This is so far out in left field that it’s clear the Android tablet genre may be doomed for failure on a massive scale.

Is the problem that vendors are cramming too many high-cost components (or features) in tablets to try to stand out? If so that is a strategy doomed to failure, as it prices the device out of the range consumers will be willing to pay. Apple set the standard with pricing on the iPad, and no matter how any competing device compares with the iPad it better be priced similarly. That means $499 for an entry level model (Wi-Fi only), and well under $1,000 for a fully equipped version.

-ZDNet Mobile News, Feb. 14, 2011

Posted by Aaron Pressman

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