The Orange View (on hiatus) Because Apple is great but it isn't perfect


Apple expects more competition in tablets than phones, sees huge market

Some great inside stuff today from a stock market analyst who covers Apple and met with top management sans Jobs recently. Eric Savitz at posted excerpts of the report by highly-regarded Bernstein Research analyst Toni Sacconaghi, who met with Tim Cook, Peter Oppenheimer and Eddy Cue. A few tidbits leaped out at me (bolding by me):

The analyst says Cook “appeared to reaffirm the notion that Apple is likely to develop lower priced offerings” to expand the market for the iPhone. Cook said the company is planning “clever things” to address the prepaid market, and that Apple did not want its products to be “just for the rich,” and that the company is “not ceding any market.”

Cook noted that the company has spent “huge energy” in China, a “classic prepaid market.”
Cook indicated that the tablet market would be much bigger than the PC market. Sacconaghi concludes that if so, it could eventually be a $60 billion to $100 billion business for Apple alone. Cook also said he expected intense competition in tablets, more so than in smart phones, with all PC and smart phone vendors likely to participate, but he added that Apple has a strong head start, and that it has interesting new things in the pipeline. (Note that Apple will hold an iPad product event on Wednesday morning in San Francisco.)

-Forbes Tech Trade blog, Feb. 28, 2011

Posted by Aaron Pressman

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