Flipping through the Sunday paper adverts this morning, I came across Best Buy's first-ever ad for the new Motorola Xoom, a would-be iPad competitor, pictured above. As has been widely reported by now, the tablet costs $800 with 32 Gb of memory and both wifi and 3G connectivity. But this is one of the weirdest advertisements I have ever seen.
First, there's this crazy footnote 7 which says "To activate Wifi functionality on this device, a minimum 1 month data subscription is required."
So you think, wow, what does this incredibly scammy and customer-unfriendly phrase possibly mean? And how much does a one-month data plan cost anyway? (Verizon's logo does appear so we can guess it's on Verizon, I guess)
Surprise answer? No answer. Try and find footnote seven:
It simply does not exist, as you can see at left. It's almost like the ad copy was prepared before the companies involved had finalized their pricing plans. Or perhaps some wiser folks at the companies raised objections or kicked off a debate that wasn't settled by the time the ad copy had to be submitted to the newspaper publishers? It is the kind of suspicious missing text that would make people think this isn't a real Best Buy ad but something cooked up with Photoshop as a joke or spoof. But no, it's the real ad from today's paper.
Then comes the data plan list and it is equally, well, not all there.
Another blank. I knew Android tablets were going to have a very tough time making any headway against the iPad just on pricing and features. But if this kind of second or third-rate ad is taste of how Android tablets will be marketed against Apple's monstrously successful ad campaigns, let's just call game over right now.