The Orange View (on hiatus) Because Apple is great but it isn't perfect

1Mar/11Off

Data is key need from Apple for newspapers

One of the tricky aspects of analyzing and debating Apple's new iOS subscription policy is that it affects different players in different ways. A crippling restriction for a music subscription service may be irrelevent for a magazine publisher. Now comes some on-the-record confirmation via Pearson CEO Marjorie Scardino that, for newspapers at least, the lack of customer data from Apple is the biggest problem.

"It is unclear how their proposal is going to work, we are still talking to them," said Scardino. "The important thing to remember is there are many, many tablets coming out and multiple devices ... [from] Kindle to mobiles. If indeed Apple are not happy to give us customer data then maybe we will get it somewhere else."

-The Guardian, Feb. 28, 2011

Posted by Aaron Pressman

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