In an article that reads a bit more 1911 than 2011, a bunch of executives who run subscription, streaming music services predict -- surprise, surprise -- that subscription, streaming music services are the wave of the future.
"The era of music on the hard drive is going to be seen as this weird period, as something that was an anomaly," Mog founder and CEO David Hyman said at South By Southwest.
- San Jose Mercury News, March 27, 2011
Subscription-only, streaming music services have been around since before iTunes and they've never caught on that big. The inevitable ease-of-use compromises due to copyright holders' demands, the need to use up your precious mobile gigabytes and the convenience of DRM-free downloads from iTunes and others make an easy choice for most consumers: thanks, but no thanks.
That's not to say that there won't be some cool new cloud features for music coming soon. One of the best features Amazon pioneered with the Kindle ebook reader was the digital library. You can access the ebooks you've purchased anytime from any Kindle-compatible device and re-download them to your heart's content. Amazon's video service works the same way (if only they would extend it to work on Android phones, I'd be in heaven). Google and Apple are rumored to be working on similar cloud-based music lockers.