The Orange View (on hiatus) Because Apple is great but it isn't perfect

12Apr/11Off

Apps less and less of a differentiator for phones

Kind of a misbegotten analysis in the Wall Street Journal about Android phone maker HTC offering its own video service for buying or renting movies. The problem HTC is trying to solve is how to compete with Apple's robust video offering in the iTunes store. The issue is not primarily trying to "differentiate" from other Android makers. It's defense, not offense.

I was more interested in the section noting that app competition among the various mobile platforms is becoming commoditized.

Executives say content is king in the mobile business, but the problem is that software applications as the main form of content is quickly becoming commoditized. While Google Inc. and Apple Inc. boast hundreds of thousands of apps, HTC and others say loading a smartphone with too many items is confusing for consumers.

At the same time, analysts say most consumers are looking for similar apps. According to a June 2010 study by researcher Nielsen Co., four of the top five apps that registered as the most popular across all smartphones including Apple, Android and Research In Motion Ltd.'s BlackBerry were the same.

-WSJ, April 12, 2011

Posted by Aaron Pressman

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