The Orange View (on hiatus) Because Apple is great but it isn't perfect


Google has real problems not based on bad PR

There's been a spate of analysis of Google's woes of late but it has been chock full of mistakes. The real problem isn't that Google pushed too aggressively into new areas like books or screwed up when collecting wifi location data. The real problem is not a PR or communications problem. How can I be so sure? Because the world's most frequently incorrect analyst disagrees.

"A CEO has to be the public face of the company, and he doesn't seem to want that," said Rob Enderle, principal analyst with the Enderle Group, whose recent clients have included Google competitor Microsoft. "But he has to do that job," he added. "Right now, Google has a horrible public image, and he's got to fix that."

-San Francisco Chronicle, April 3, 2011

Posted by Aaron Pressman

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