Gartner predicts that Apple’s iOS will remain the second biggest platform worldwide through 2014 despite its share deceasing slightly after 2011. This reflects Gartner’s underlying assumption that Apple will be interested in maintaining margins rather than pursuing market share by changing its pricing strategy. This will continue to limit adoption in emerging regions.
-Gartner press release, April 7, 2011
Cook said the company is planning “clever things” to address the prepaid market, and that Apple did not want its products to be “just for the rich,” and that the company is “not ceding any market.”
Cook noted that the company has spent “huge energy” in China, a “classic prepaid market.”
-Apple's Tim Cook quoted by Bernstein Research analyst Toni Sacconaghi, February 28, 2011