The Orange View (on hiatus) Because Apple is great but it isn't perfect


New evidence of Verizon iPhone market share gains

Device Magazine's Sanjeev Ramachandran got hold of the latest consumer smart phone survey by one of ad giant WPP's units and it is showing some of the first evidence that the Verizon iPhone helped Apple's market share in March.

Kantar Worldpanel ComTech, a leader in consumer knowledge and insights based on continuous consumer panels, while making public the latest study findings has revealed that the Apple iPhone 4 is the top selling device on Verizon. The product currently accounts for 30.1% of the carrier’s consumer mobile handset sales.

The figures published for the four weeks ending 20 March 2011 also pointed out that Apple also has experienced growth in its share from 27.2% for the year in the 12 weeks to March 20th from 21.1% recorded in June 2010. Apple’s market sales share was under pressure during in Q4 2010, with the advent of Android.

-Device Magazine, April 9, 2011

Posted by Aaron Pressman

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