The Orange View (on hiatus) Because Apple is great but it isn't perfect


The difference between reviewers and consumers

Macworld reviewer Andy Ihnatko wrote a useful exercise, taking readers through his thought process as he considered upgrading his digital camera, iPad and Macbook Pro. It's an all-too-rare case where a reviewer actually thinks like a real consumer and weighs the costs and benefits of upgrading.

Collectively, the past month served as a reminder that a piece of hardware should only be replaced if it’s about to stop working (whether it’s worn-out or just not up to challenges that didn’t exist when you first bought it) or if the new one can transform the way you work. Otherwise, you’re just being a big, dopey consumer.

I did the smart thing. I thought my way through three potential upgrades, and only made one purchase. Lucky me: it was the $2000 item.

-Macworld, April 17, 2011

Posted by Aaron Pressman

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