The Orange View (on hiatus) Because Apple is great but it isn't perfect

13Apr/11Off

The importance of marketing and the iPhone

Long-time Apple watcher Guy Kawasaki, whose new book focuses on smart marketing, had this quip on the iPhone in a recent speech:

He gave the example of the iPhone, which he said is rightly described as $188 dollars worth of parts, manufactured in a plant where workers tend to commit suicide, and is hitched to a America’s worst cell phone network.

“But this in not how Steve Jobs pitched the iPhone,” he said to a big roar of laughter.

-Cult of the Mac, April 12, 2011

Posted by Aaron Pressman

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