PC Magazine's Tim Bajarin reviews the various rumors about a possible Amazon.com tablet device. And he makes one point everyone should try to keep in mind as we bury the lazy "X will kill Y" angle.
Over the next few weeks, there will be a lot of speculation about an Amazon tablet. You may even hear that it will be an iPad killer, but don't fall for that malarkey. Yes, it will be competitive with Apple's iPad, but I believe Amazon's real target is not Apple, but the other Android vendors who are going after the market with mostly a hardware play and jerry-rigged service offerings. And if what I am hearing is correct, then this Amazon tablet offering would be a serious threat to any Android tablet vendor, since Amazon has brand, clout, integrated services, and a very loyal fan base.
-PC Magazine, May 23, 2011