The Orange View (on hiatus) Because Apple is great but it isn't perfect

12May/11Off

Bezos non-denial denial confirms Amazon tablet interest

In a visit to the offices of Consumer Reports, Jeff Bezos gave the wink, wink, nudge, nudge confirmation that Amazon is working on its own tablet device to compete with the iPad.

Asked today about the possibility of Amazon launching a multipurpose tablet device, the company's president and CEO Jeff Bezos said to “stay tuned” on the company’s plans. In an interview at Consumer Reports' offices, Bezos also signaled that any such device, should it come, is more likely to supplement than to supplant the Kindle, which he calls Amazon’s “purpose-built e-reading device.”

Bezos acknowledged the popularity of reading e-books (many of them sold by Amazon) on tablet computers such as the iPad. But he added that this popularity doesn’t spell the demise of the Kindle.

“We will always be very mindful that we will want a dedicated reading device,” he said. “In terms of any other product introductions, I shouldn’t answer.”

-Consumer Reports blog, May 12, 2011

Posted by Aaron Pressman

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