The Orange View (on hiatus) Because Apple is great but it isn't perfect


So that’s why they called it the Jesus Phone

Speaking of tweaking Apple fans, some neuroscientists found that Apple advertising and religious imagery triggered identical reactions in the brain.

“This suggests that the big tech brands have harnessed, or exploit, the brain areas that have evolved to process religion,” one of the scientists says. A meeting with the Bishop of Buckingham, who reads the Bible using his Apple iPad, appeared to back up this assertion. He pointed out how the Apple store in, for example, Covent Garden has a lot of religious imagery built into it, with its stone floors, abundance of arches, and little altars (on which the products are displayed). And of course, the documentary doesn’t fail to give Steve Jobs a mention, calling him “the Messiah."

-Digital Trends, May 18, 2011

Of course, this exactly what modern, mass media brand advertising is all about. Apple is clearly very good at making emotionally appealing ads but pretty much every big company is going for the same effect.

Posted by Aaron Pressman

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