Lots of headlines today trumpeting Hearst as the first major magazine publisher to buy into Apple's iOS subscription rules for its titles including Esquire and Popular Mechanics. But is Hearst actually paying 30% to Apple or staying away from collecting customer data? Hard to say, according to the Wall Street Journal:
Over the course of recent talks with Apple, however, publishers have become more comfortable with the terms under which their titles will be sold in the App Store, according to people familiar with the talks.
With respect to customer data, executives say they are more confident they will be able to work within Apple's guidelines to find out who their iPad readers are. Executives also say Apple has shown more flexibility on pricing.
-WSJ, May 4, 2011