Apple is, as we now know officially and on-the-record, planning to unveil its new online service offering, dubbed iCloud, at a big press event with Steve Jobs presiding next week. This will be the third or fourth attempt by Apple to get the cloud right. One key question will be pricing. Most agree the current $99/year cost of MobileMe isn't very competitive and has held back usage.
Forrester analyst Charles Golvin honed in on the issue in an interview yesterday:
“The key question here is pricing, with the only sensible model for a cloud-based service from Apple being subscription-based,” said Mr. Golvin. He also said a cloud-based music service would raise additional questions. “What is the specific benefit Apple is bringing to customers and how will people listen to their music on an airplane or other non-Internet connected space?”
-New York Times, June 1, 2011