The Orange View (on hiatus) Because Apple is great but it isn't perfect


Willing to be misunderstood

Some fascinating commentary from Jeff Bezos today after he was asked at Amazon's annual meeting about innovation and failure:

So, my mind never lets me get in a place where I think we can’t afford to take these bets because the bad case never seems that bad to me. And, I think to have that point of view, requires a corporate culture that does a few things. I don’t think every company can take that point of view. A big piece of the story we tell ourselves about who we are, is that we are willing to invent. We are willing to think long-term. We start with the customer and work backwards. And, very importantly, we are willing to be misunderstood for very long periods of time.

-GeekWire, June 7, 2011

I think the same could be said of Apple, Google and a few others. Maybe the mis-appreciation of the misunderstood is intentional, or at least an expected outcome, for CEOs like Bezos.

Posted by Aaron Pressman

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