Some fascinating commentary from Jeff Bezos today after he was asked at Amazon's annual meeting about innovation and failure:
So, my mind never lets me get in a place where I think we can’t afford to take these bets because the bad case never seems that bad to me. And, I think to have that point of view, requires a corporate culture that does a few things. I don’t think every company can take that point of view. A big piece of the story we tell ourselves about who we are, is that we are willing to invent. We are willing to think long-term. We start with the customer and work backwards. And, very importantly, we are willing to be misunderstood for very long periods of time.
-GeekWire, June 7, 2011
I think the same could be said of Apple, Google and a few others. Maybe the mis-appreciation of the misunderstood is intentional, or at least an expected outcome, for CEOs like Bezos.