The Orange View (on hiatus) Because Apple is great but it isn't perfect


Steve Jobs genius goes well beyond product design

As I noted the other day, Steve Jobs' brilliance goes well beyond designing great gadgets. Ad Age has a good piece today on Apple's brilliant use of old fashioned TV and print advertising.

"There's exceptional sentiment that [Apple is] all about product design and proves that user experience is all that matters," said Noah Brier, cofounder of content discovery startup Percolate and former exec-director strategy at the Barbarian Group. "Then why does Apple spend $400 million on the most traditional kind of advertising?"

-Ad Age, August 29, 2011

Posted by Aaron Pressman

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