The Orange View (on hiatus) Because Apple is great but it isn't perfect


Apple expanding iAds effort

Sounds like Apple is doubling down on itsĀ somewhat floundering iAd unit, which sells mobile advertising in iPhone apps. Some have speculated that Apple is only half-heartedly pursuing mobile ads, a field dominated by Google. But buried in this New York Times article about real estate space was this nugget:

Apple Inc. recently expanded iAd, its mobile advertising division, in the Flatiron district. The company had been operating on a month-to-month basis at 100-104 Fifth Avenue since January and last month signed a deal to increase its space to 45,000 square feet from 10,000, in a building also occupied by online companies like Yelp and Net-a-Porter.

-New York Times, September 28, 2011

Posted by Aaron Pressman

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