The Orange View (on hiatus) Because Apple is great but it isn't perfect


PR disaster for Apple amid the lawsuits

Matthaus Krzykowski, co-founder of mobile app search firm Xyologic, thinks Apple's heavy-handed, anticompetitive legal campaign against Samsung may backfire. Couldn't happen soon enough.

Everybody agreed: this is a PR disaster for Apple as such behaviour just breeds very strong Anti-Apple sentiments with the tech crowd. It also tells everybody that the Samsung products are dangerous for Apple aka “good enough” for consumers. If I were Samsung I would run some remakes of those 1984 commercials once this litigation gets settled. Apple, you are creating yourself a very Microsoftie image right now.

-Matthaus Krzykowski's blog, September 4, 2011 (via PaidContent)

Posted by Aaron Pressman

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