The Orange View (on hiatus) Because Apple is great but it isn't perfect


But it’s not competing with the iPad

A lot of Apple fans declared the $199 Amazon Kindle Fire tablet would have no impact on iPad sales and should be ignored by Apple. It's not true and we get another data point from a Changewave survey of Fire buyers:

A new survey of customers who plan to buy Amazon's Kindle Fire touchscreen tablet found that 26 percent of those said the product has prompted them to delay or put on hold a purchase of Apple's iPad.  The survey, conducted by ChangeWave and RBC Capital Markets, also indicated that the Kindle Fire has more pent-up demand ahead of its Nov. 16 launch than the iPad 2 had earlier this year. Hype for Amazon's new tablet with a color screen is said to be driven by the device's low $199 starting price, or less than half of the entry-level $499 iPad 2.

-AppleInsider, November 9, 2011

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Posted by Aaron Pressman

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